When every store has an owner, every store has to be sold
Insightful.Mobi is a field sales and retail execution platform, built and supported in Auckland, New Zealand, for consumer goods companies and the merchandising agencies and brokers that serve them across New Zealand and Australia.
In a corporate chain, a head-office ranging decision tends to flow to the shelf. In owner-operated and franchise grocery, such as the Foodstuffs co-operatives in New Zealand and IGA and other independents in Australia, the deal is only the start. Each owner decides what goes on their shelves and which promotions they run. Your reps are still selling.
What that means for your field team, and how Insightful.Mobi helps
| What your reps need | How Insightful.Mobi provides it |
|---|---|
| Know what this store should carry | Core range by banner, with store exceptions |
| Know what has stopped selling here | Weekly store-level scan data matched to the store and product |
| Sell the promotion to the owner, then check it ran | Promotion checks created automatically, photo proof, claims matched to the deal |
| Show the owner the evidence | Store history, photos and share of shelf at hand in the visit |
| Cover every store, not just the easy ones | Call cycles by store and territory; reports on stores that have quietly stopped being visited |
Built for this from the start.
Insightful.Mobi was built in New Zealand, where owner-operated grocery is the norm rather than the exception. Some of our customers have used it in these stores for more than ten years.