Know every promotion ran, and every claim matches the deal
Insightful.Mobi is a field sales and retail execution platform, built and supported in Auckland, New Zealand, for consumer goods companies and the merchandising agencies and brokers that serve them across New Zealand and Australia.
Promotions are one of the biggest lines in a supplier's budget. In New Zealand, rebates, discounts and payments between suppliers and the major grocery retailers were worth about NZ$6 billion in the 2025 financial year, around 26% of those retailers' combined sales revenue (Commerce Commission, Annual Grocery Report 2025). Yet many suppliers still find out whether a promotion ran from a spreadsheet weeks later.
How Insightful.Mobi closes that gap
- Checks are created for you. When a promotion is loaded, the matching store checks appear in your reps' visits automatically.
- Proof comes from the store. Reps confirm the price, the display and the stock, with photos tied to the store, date and brand.
- Spend is tracked against plan. Planned, budgeted and actual spend sit side by side.
- Claims are matched to the deal. When a retailer claims, you can see what was agreed and what the store evidence shows.
- Your trade system stays in charge. Insightful.Mobi exchanges data with trade promotion systems such as Promax and HighRadius. We are the field evidence for your trade system, not a replacement for it.
Source: Commerce Commission, Annual Grocery Report 2025 (published 2 June 2026), executive summary. Promax and HighRadius are trademarks of their owners.