Field execution for beer, wine and spirits in New Zealand and Australia
Insightful.Mobi is a field sales and retail execution platform, built and supported in Auckland, New Zealand, for consumer goods companies and the merchandising agencies and brokers that serve them across New Zealand and Australia.
Liquor brands sell through national chains, banner groups and independent bottle stores, often in the same week and often through agencies. Promotions, displays and rebates carry most of the spend, and proving they ran is where the money is won or lost.
What liquor teams use it for
- Ranging by banner and store group, with gaps logged in the visit.
- Display and promotion checks with photo proof, tied to the store, date and brand.
- Claims matched to the deal that was agreed.
- Rebates agreed with liquor stores and banner groups, tracked against the deal and the in-store proof.
- Share of shelf from photos with shelf recognition (premium service).
- Agency coverage through Agent IM, with each principal seeing its own work.