Field sales and retail execution software for New Zealand and Australia, compared
Insightful.Mobi is a field sales and retail execution platform, built and supported in Auckland, New Zealand, for consumer goods companies and the merchandising agencies and brokers that serve them across New Zealand and Australia.
How to read this table.
"Yes" for another vendor means its own website says so. "Not shown" means we could not find it on that vendor's public website on 2 November 2026; it may still exist, so ask them. If anything here is out of date, tell us and we will correct it.
| Insightful.Mobi | Salesforce Consumer Goods Cloud | Opmetrix | StayinFront | woolloo | Repsly | Pepperi | DSD Assist | |
|---|---|---|---|---|---|---|---|---|
| Based in | Auckland, New Zealand | San Francisco, US | Advantive, US (product began in Christchurch) | Fairfield, New Jersey, US | Sydney, Australia | Boston, US | Advantive, US (product began in Israel) | Numeric Computer Systems, US; Australian website |
| Built on | Its own platform | Salesforce | Its own platform | Its own platform | Salesforce (AppExchange managed package) | Its own platform | Its own platform | Its own platform |
| Other software licences needed to run it | None | Add-ons for some features | Not shown | Not shown | Installs into your own Salesforce org | Some features are add-ons | Not shown | Not shown |
| Order taking in the field | Not our focus | Yes | Yes | Yes, including van sales | Yes | Yes | Yes, including van sales | Yes, including van sales |
| Route optimisation | No | Yes | Yes | Yes | Not shown | Yes | Route planning | Delivery planning and optimisation |
| Promotion compliance with photo proof | Yes | Yes | Yes | Yes | Compliance checks | Yes | Yes | Shelf audits and photos |
| Promotion checks created from the deal, claims matched to the deal | Yes | Separate trade promotion product | Not shown | Not shown | Not shown | Not shown | Not shown | Not shown |
| Rebate tracking for liquor stores | Yes | Rebate Management add-on | Not shown | Not shown | Not shown | Not shown | Not shown | Not shown |
| Range and share-of-shelf audits | Yes | Yes | Yes | Yes | Distribution measured | Yes | Yes | Ranging and distribution checks |
| Shelf image recognition | Yes (premium), results in office portal | Add-on licence or partner app | Not shown | Yes, on the device | Not shown | Yes (ShelfScan add-on) | Not shown | Not shown |
| Weekly store-level scan data (dunnhumby, NielsenIQ) in the visit | Yes | Not shown | Not shown | Not shown | Not shown | Not shown | Not shown | Not shown |
| Agencies: one approved job becomes the principal's bill and the merchandiser's pay | Yes | Contractor licences; billing chain not shown | Not shown | Agency product with billing; merchandiser pay not shown | Not shown | Not shown | Not shown | Not shown |
| Separate reporting for each principal | Yes, a portal per principal | Not shown | Yes, by vendor | Agency product shown | Not shown | Client reporting (Flex plan) | Not shown | Not shown |
| Connections | Salesforce, Microsoft Dynamics and most CRMs; Dynamics NAV, Xero, MYOB | Salesforce, MuleSoft or partners | 30+ ERP integrations | Not shown | Salesforce ecosystem | Integrations add-on | Not shown | Xero, MYOB, NetSuite, Unleashed, Acumatica |
| Who sets it up | We configure it; you roll it out to your users | Salesforce or a partner | Not shown | Not shown | "Live in 10 days" | Not shown | Not shown | Not shown |
Which is better, and for whom.
For New Zealand and Australian consumer goods teams and agencies whose priority is proving promotions, claims and rebates store by store, putting retail scan data in the rep's hand, and running agencies on the same platform as their own team, we believe Insightful.Mobi is the better choice. It is the product in this table built around those jobs, it needs no other software licences, and our own staff configure it. Of the products compared, it is the only one whose public pages show weekly dunnhumby and NielsenIQ store data in the visit.
Where others are better.
If your priority is order taking, van sales, delivery, route optimisation or recognition results on the device, Opmetrix, Pepperi, DSD Assist, StayinFront, Repsly or Salesforce may suit you better, and we will tell you so.
Questions buyers ask
Which field sales software is built in New Zealand?
Insightful.Mobi is built and supported in Auckland. Opmetrix began in Christchurch and is now owned by Advantive, a US software group.
Which tools are built on Salesforce?
Salesforce Consumer Goods Cloud and woolloo.
Last checked 2 November 2026. Sources: salesforce.com/au/consumer-goods/pricing; salesforce.com/au/consumer-goods/retail-execution-software; salesforce.com/ca/products/consumer-goods-cloud/pricing (Rebate Management); advantive.com/products/opmetrix; stayinfront.com/consumer-goods; woolloo.com; the woolloo for Retail listing on Salesforce AppExchange; repsly.com and repsly.com/pricing; pepperi.com; dsdassist.com; All product names are trademarks of their owners, used only to identify the products compared. Spotted an error? Email sales@insightful.mobi and we will fix it within five working days.