Looking for a woolloo alternative?
Insightful.Mobi is a field sales and retail execution platform, built and supported in Auckland, New Zealand, for consumer goods companies and the merchandising agencies and brokers that serve them across New Zealand and Australia.
About woolloo.
woolloo is a Sydney company founded in 2013. Its retail execution app, woolloo for Retail, is listed on Salesforce AppExchange as a managed package for Salesforce orgs (listing updated 29 October 2026). It is a good product, but in our view it is expensive for what most field teams need, and inflexible, because you have to buy Salesforce licences to run it. Ask woolloo which Salesforce licences you will need.
Why teams consider Insightful.Mobi instead
- Runs on its own licence, with no Salesforce org or Salesforce licences needed.
- New Zealand and Australia in one platform, built where owner-operated grocery is the norm.
- Agency billing and merchandiser pay from the same approved job, with a portal for each principal.
- Weekly dunnhumby and NielsenIQ store data in the visit.
When woolloo may suit you better.
You are Australia-only, already run Salesforce and want an app inside it.
Last checked 2 November 2026. Sources: woolloo.com; the woolloo for Retail listing on Salesforce AppExchange; woolloo profiles on G2 and Capterra. woolloo is a trademark of its owner.