Field execution for Australian grocery, liquor, pharmacy and the agencies that serve them
Insightful.Mobi is a field sales and retail execution platform, built and supported in Auckland, New Zealand, for consumer goods companies and the merchandising agencies and brokers that serve them across New Zealand and Australia.
Australian field teams cover very different stores in one week: Coles and Woolworths supermarkets with head-office ranging, IGA and other independents supplied through Metcash, pharmacist-owned pharmacies trading under banner groups, and liquor stores from national chains to independents. Many brands cover those stores through merchandising agencies. Insightful.Mobi handles all of it in one platform.
What Australian teams use it for
- Banner-level ranging for Coles, Woolworths and independents, with gaps logged in the visit.
- Promotion checks created automatically, with photo proof and claims matched to the deal.
- Store-level scan data in the visit, from the data feeds you subscribe to.
- Agency work in Agent IM: jobs assigned and approved, the principal billed and the merchandiser paid from the same approved job, and a portal for each principal.
- Share of shelf from photos with shelf recognition (premium service).
How we support Australian customers.
Our team works from Auckland, two hours ahead of Sydney, so we are at our desks before your reps start their day. The people who build the product configure it and answer your calls. Australian phone: +61 2 9061 8903.
Who uses it.
Brand owners including Reckitt, Asahi and MCoBeauty use Insightful.Mobi in New Zealand.
Questions buyers ask
Do you support Australian customers?
Yes, from Auckland, two hours ahead of Sydney, by the people who build the product.
Can our agency use it for several principals?
Yes. Each principal sees only its own stores, jobs and reports.