Field execution for pharmacy, where every store has a pharmacist owner
Insightful.Mobi is a field sales and retail execution platform, built and supported in Auckland, New Zealand, for consumer goods companies and the merchandising agencies and brokers that serve them across New Zealand and Australia.
Pharmacy looks like a chain on the shopfront and trades like a network of owners behind it. In Australia, state and territory laws restrict pharmacy ownership to pharmacists, so most stores trading under a banner group are owned by the pharmacist inside. In New Zealand, the Medicines Act 1981 requires pharmacies to be majority owned by pharmacists, and the Government has announced that rule will go when the Medical Products Bill replaces it. Either way, a banner deal still has to be sold, set up and checked store by store.
What pharmacy teams use it for
- Store groups by banner and owner, with ranging that can differ by banner.
- Promotion and catalogue checks created automatically, with photo proof tied to the store, date and brand.
- Claims matched to the deal agreed with the banner group.
- Share of shelf from photos with shelf recognition (premium service).
- Agency coverage through Agent IM, with each principal seeing only its own work.
Built for owner-operated retail.
Insightful.Mobi was built in New Zealand, where owner-operated stores are the norm. The same thinking that serves New World and IGA owners serves pharmacist owners.
Questions buyers ask
Does Insightful.Mobi work for pharmacy banner groups?
Yes. Stores are grouped by banner and owner, so you can see results by group and by store.
Can our agency cover pharmacy for several principals?
Yes. Each principal sees only its own stores, jobs and reports.
Sources: Australian pharmacy ownership: state and territory legislation. New Zealand: Medicines Act 1981 sections 55D to 55F and the Ministry of Health Regulatory Impact Statement on pharmacy ownership (2026). Last checked 2 November 2026.