Looking for an Opmetrix alternative?
Insightful.Mobi is a field sales and retail execution platform, built and supported in Auckland, New Zealand, for consumer goods companies and the merchandising agencies and brokers that serve them across New Zealand and Australia.
About Opmetrix.
Opmetrix began in Christchurch in 1997. Commerce Vision bought it in 2022, and Advantive, a US software group, bought Commerce Vision in March 2025. Advantive also owns Pepperi.
Why teams consider Insightful.Mobi instead
- Built and supported in New Zealand.
- Promotion checks built automatically from the deal, with claims and liquor rebates matched to it.
- Shelf recognition (premium) and weekly store-level retail data.
- Agency billing and a portal for each principal.
When Opmetrix may suit you better.
Your reps mainly take orders, you need deep ERP order sync, or you want route optimisation.
Is Opmetrix being discontinued?
That is a question for Advantive. As at 1 November 2026, Advantive lists Opmetrix as a current product. Ask for its roadmap in writing before you renew.
Last checked 1 November 2026. Sources: advantive.com/products/opmetrix; Advantive newsroom. Opmetrix is a trademark of its owner.