Retail scan data, store by store, in the visit
Insightful.Mobi is a field sales and retail execution platform, built and supported in Auckland, New Zealand, for consumer goods companies and the merchandising agencies and brokers that serve them across New Zealand and Australia.
Most suppliers already pay for retail sales data. It usually lands at head office as a report. Insightful.Mobi takes the weekly store-level files you receive and puts them where they change behaviour: in the rep's hand, at the store, before the visit.
What it does
- Matches each weekly scan file to your stores and products.
- Marks a product as ranged in a store when it sells there.
- Flags a product that has stopped selling, then removes it from the store's range after the number of weeks you choose.
- Turns those flags into gaps for the rep to fix in the visit.
Data we work with.
dunnhumby and NielsenIQ feeds are live with customers today, updating weekly.
Questions buyers ask
Does Insightful.Mobi use dunnhumby or NielsenIQ data?
Yes. Both are live with customers, updating weekly.
Do our reps see it before the visit?
Yes. Products that have stopped selling in a store become gaps for the rep to fix in that store's visit.
dunnhumby and NielsenIQ are trademarks of their owners. Retail data is supplied by the data provider under its own terms.