dunnhumby store sales data in Sales IM

dunnhumby collects till data from Foodstuffs stores and sells it back to the brands on the shelf. Sales IM brings that sell-out data in every week, matched to your stores and products, and puts it to work in the field.

Ranging that keeps itself current

If a product sold in a store this week, it is ranged there, and Sales IM marks it so. The rep isn't asked about it again: no blank sheet and no re-auditing the shelf, just the new items and the gaps. If a product stops selling for longer than the number of weeks you set, it is flagged as at risk and then taken out of range, unless a rep has recently confirmed it on the shelf.

The shelf, next to what it sold

Shelf photos read by AI show what is on the shelf. dunnhumby sell-out shows what sold from it, by store, by week and by product. Your dashboards show the two side by side: the shelf checked by eye and confirmed by the till.

Wins and losses, every week

Distribution wins and losses by brand, banner and territory, and sell-out by value and units against baseline, from the whole business down to one store.

Other manufacturers' lines

Add other manufacturers to your subscription to see how their lines sell in the same stores.

NielsenIQ, IRI and warehouse withdrawals too

The same engine takes scan data from NielsenIQ and IRI, and warehouse withdrawals from the retailer, so whichever data you buy keeps your ranging current.

We offer a free one-month trial to Insightful.Mobi customers who already subscribe to dunnhumby. Contact us to start it.