Shelf recognition built for New Zealand and Australia, in SuperMarket News

The August 2025 issue of SuperMarket News features our shelf recognition tool, built for the way New Zealand and Australian retail works.

Share of shelf used to mean someone in store counting facings by hand. With Insightful.Mobi, reps armed with iPads capture shelf images in under a minute, as part of their normal visit.

Here is how it works:

• The office sends a shelf recognition task, like any other task: the category, the stores, the dates and the number of bays.
• In store, the rep photographs the shelf bay by bay and submits.
• Recognition models find every product and its position on the shelf, yours and your competitors', and mark them on the photo.
• The office reviews the detections on the annotated photos, then completes or rejects the task.
• The dashboards show facings and share of space by category and segment, for every store, and how it changes over time.

Shelf recognition is a premium service on Insightful.Mobi. See how it works.

Read the article in the August 2025 issue of SuperMarket News.