The challenge for McCain Foods New Zealand and see how Insightful.Mobi delivered….

When we benchmarked what we needed for retail against what that system delivered, we knew we needed something that was more sophisticated. Lining up needs against what typical CRM systems delivered on a spreadsheet, there was a lot of red! We also needed co-op reporting, time in trade, visibility of promo programmes, processing invoices – so, everything really.”

Sarah Brown - Retail Sales Manager, McCain Foods NZ - Case Study

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